KIBO COMMERCE WEBSITE REDESIGN
MAIN STEPS & RESULTS
anaging this project spanned over 4 departments horizontally (marketing, sales, product, & customer success) as well as communicating vertically to C-suite and Vista Equity Partners, the private equity parent company.
Project Managed and Lead
- Content Strategy, Revision, and Net New Pages in Buyer Persona, Industry, and Need.
- Search Engine Optimization Plan and Execution to Increase Marketshare in eCommerce.
- Design Strategy and Management for Optimal Conversion Rate Optimization
- Cross-Departmental Communication, Scheduling, and Timeline Management.
- Project Management
- SEO Strategy & Execution
- Content Strategy
- UX Design Direction & Collaboration
- Buyer Persona Innovation
- Unique Value Points Initiation
- Conversion Rate Optimization for Lead Generation
- Implemented Drift Chatbot & Conversational Marketing Flows
- Integrated Geo-IP & UTMs into Tracking Expansion & Analytics
With the website unintuitive and not reflective of our current style and tone, worked to generate appropriate B2B branding in the ecommerc space.
The style and tone needed to come as more approachable with a partner like feel with simplicity to understand the tech.
To compete with others in the mid-market space and moving up, the ability to be specific about local SEO, on page SEO, off page SEO, customer reviews SEO, and more is imperative. Domination of marketspace becomes increasingly important, especialy with recent and planned acquisitions.
