Certona

Certona is the leading real-time, AI-driven omnichannel personalization solution. Increase engagement and conversions with personalization.

Objective: Reverse organic search decline.

Optimization:

Executed transitional SEO tasks that included redirecting URLs and resubmitting the site map.  Re-added 6 additional pages where SEO value was lost.

Results: Stopped organic search decline and, for the first time in 29 weeks, started to see a 5% increase in organic search week over week.