Fetcher AI is a seed-funded recruiting AI company that provides passive sourcing through SASS for emerging +SMB companies to source better, more diverse talent 10x faster.

Objective: Joined Fetcher AI as the third member of the newly formed marketing team to lay the foundation for Demand Generation and grow a scalable lead engine to achieve a 105% increase in MQLs for 2019.

Results:

Implemented a revised search engine marketing (SEM) strategy, allowing our team to increase inbound demo requests by +26%, while decreasing paid spend by -16%, and reducing the cost per demo by -40%, QoQ.

Promoted:

Executed project management across 2 cross-functional teams for SEO & website optimizations in Monday.com to exceed inbound demo request goals by 10%, accomplishing an additional $250K in pipeline, QoQ.

Established digital marketing program reporting, including structure and forma. New reporting cadence resulted in 3 revised processes to improve marketing qualification and attribution in Salesforce, and increasing avg. deal size by 38%.