DIGITAL MARKETING STRATEGIST
am a unicorn… now I know everyone says they are a unicorn but to truly straddle creative and analytics you have to employ knowledge, guts, and creative flair to not only deliver results but also solve problems to take your business to the next level.
Currently, I live in Dallas, TX, but work with clients across the globe as a digital marketing strategist.
If you are completely frustrated trying to figure out how digital marketing works or you need someone who can take the reins, my retainer service option is perfect for you.
Take a look at some of the projects and campaigns I have worked on.
Certainly, understanding the customer and client is priority number one. Beauty may sell, but having a plan and tracking in place to execute and A/B testing will lead to a better conversion rate. As a digital strategist, closed-loop marketing is my favorite type of marketing to execute.
In order to be successful, not only do we need all the relevant information but so what? Where are we trying to go and what are we trying to achieve? I like tangible goals that I can smash to bits.
Initial Baseline Audit of Digital Asset(s)- To establish where we want to go, we have to know where we are.
Identify the Gap- Once we have agreed on a common idea of what success looks like, we can construct a plan to cover the ‘gaps’ in strategy or technical execution while A/B testing along the way to confirm with data.
Test New Hypotheses- Introducing variables one at a time, like A/B testing new versions of ad copy or a new landing page, we can begin to expand on customer funnels and build out buyer personas.
Clearly, entering into a working contract has to work for both parties involved, so accountability and communication for both the client and the contractor is paramount.
